Well, you have come up with a wooing domain name. The name correlates with your business name. Now, you want to pass the same experience to the online audience. You are sure that the online crowd will fall in love with your business site once you launch it. As you kick on your domain registration process, you are pumped with a thousand or so endings.
At this point, you are in confusion on which domain extension you should go with to ensure you become competitive and sound professional. Will you go with .com, .org, .net, or should you walk with the new niche-specific extensions? In helping you to come up with an accurate decision, here are three things you need to consider:
The purpose of the website
As you launch your website, you already know what you want it to do for you. Is it to run an online business or do you want to inform your audience about certain aspects? The purpose of your site should be a guide to the extension you will combine with your domain name. For instance, .com and .biz can work well if you are using your site to sell online. Also, the domain extension .info is suitable for a website with a goal of sharing an important product or brand information.
Your target audience location
When choosing an extension to associate with your domain name, it is essential to consider your target audience location. Localizing your domain has several advantages. First, Google gives priority to websites carrying an extension of the geographical location the visitor is browsing. For instance, when a visitor is looking for trending fashions, and he/she is in Canada, sites offering these products and carrying the extension .ca will appear before the rest.
Also, localizing your site makes your audience feel as if they own it. Hence, before deciding on which domain extension to use, it is essential to consider the target audience. If they are from a particular geographical location, using an extension destined for that region can be a good idea.
No doubt that ranking better in your niche is a burning desire for every website owner. While other players are determining your search engine ranking, the extension you use has a crucial part in the game. For instance, .com domain extension lead others on the ranking panel due to their popularity. However, with the rise of niche-specific extensions, aligning your domain name with your niche can work towards benefits in ranking.
All in all, before selecting an extension for your domain name, it is essential to give a close eye on the above issues.